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Journal Of Fashion Advertising And Management

The latest studying of the McKinsey Global Fashion Index , in the meantime, reveals new insights into fashion-company performance by category, segment, and region. Once the dust settles on the immediate disaster, fashion will face a recessionary market and an industry landscape nonetheless undergoing dramatic transformation. The exhibit unpacks 5 areas that might see significant changes; the full report explores these areas in greater depth. We count on a period of recovery to be characterised by a continued lull in spending and a lower in demand throughout channels. As famous in our earlier articles on “getting woke,” radical transparency, and sustainability first, the buyer mindset was already showing signs of shifting in sure instructions earlier than the pandemic. Even before the coronavirus disrupted financial markets, upended provide chains, and crushed consumer demand throughout the global economic system, fashion-industry leaders weren’t optimistic about 2020.

  • One of the models taking a look