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This often leads shoppers to purchasing items that aren’t a good fit for them. As a result, shoppers end up wasting their time on complicated return processes which negatively affects the overall shopping experience. This decreases the average sales and lifetime value of current clients. So, what types of content is working for fashion brands? Some 46% of consumers want to watch product videos before they buy. Platforms like TikTok and Instagram are praised for driving sales for large fashion brands since shoppers can visualize the product on a real person.
- Product returns have long been an acute problem for the booming e-commerce fashion industry.
- We all plan to look the best to make that stunning first impression wherever we go.
- While you’re at it, you can order a matching jacket to help keep the cold out this winter.
But if you’re OK with that, …