In a nutshell, business development is the process of boosting the number of sales and revenue using several techniques and elements to gain new customers and target new markets that might benefit from the products and services that are being offered. It may also be that because of changes or new developments things like staffing and company procedures may need reviewing in-line with policies and processes for getting thing done. Ultimately, all team members are to externally “transfer this knowledge” to clients, suppliers, prospective customers, community, and, of course, to their families.
This is another smart professional development plan that many businesses employ, because the high demand of the product will sustain the company’s financial, management and production needs. In this example, business development or Alliance is responsible for recruiting, managing, and supporting partner companies.
View marketing and selling not as independent activities but rather as an integrated process in …

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