With the ever-changing and growing demands of the digital marketing landscape, it’s now essential for brands to be more active and consistent with posting content. But with the amount of social media platforms out there, it’s become a struggle to generate and manage different pages with varying needs.
That’s where social media scheduling tools can help. Through these simple-to-use yet powerful tools, business owners and managers can now have an easier time managing and accessing content, regardless of how many social media pages your business has.
Let’s explore some of the top social media scheduling tools and their different features, prices, and uses.
The Most Effective Social Media Scheduling Tools: Key Features to Look Out For
When looking for the best social media scheduling tool, responses are going to vary. Some might claim that the best tool is the most expensive one while others will immediately go for the most affordable option.
The most important thing is the functionality and usability. With that in mind, here are some features to look for:
● Content Planner
A content planner helps with scheduling the best times for posting your social media content. While it functions similarly to a traditional calendar app, it’s a lot more beneficial in that it also automatically assigns your posts on specific dates to ensure that your social media page remains active.
● Design Tool
While scheduling posts is a crucial aspect of the digital marketing process, so is the content itself. Although some scheduling platforms can be integrated with designated design tools, we recommend looking out for options that have a built-in design tool for a more convenient time generating and scheduling social media content.
● Analytics Reports
What good are your marketing strategies if you can’t track your business performance? That’s where an analytics tool can help. By giving you a generated report of how your business is performing, you can get a better idea of which strategies to retain and which ones to improve upon.
● AI Features
While most scheduling tools already have built-in AI features, we recommend looking out for apps that include not one, but a diverse set of AI-powered components for a more efficient time managing social media content.
5 AI-Powered Social Media Scheduling Tools: Pricing Breakdown
Because we understand that pricing is a major factor for investing in a software, we’ve compiled a quick pricing breakdown of our top picks for social media scheduling tools in 2025:
| Canva | Later | Sprout Social | Hootsuite | PosterMyWall | |
| Free Version Available | ✅ | ✅ | ❌ | ❌ | ✅ |
| Trial Period | ✅30-day free trial for Canva Pro and Teams | ✅14-day free trial for paid plans | ✅30-day free trial | ✅30-day free trial | ✅14-day free trial |
| Pricing Plans | ✅Pro ($15) ✅Teams ($10) | ✅Starter ($25) ✅Growth ($45) ✅Advanced ($80) ✅Agency ($200) ✅Enterprise (Custom) | ✅Standard ($199) ✅Professional ($299) ✅Advanced ($399) ✅Enterprise (Custom) | ✅Standard ($149) ✅Advanced ($399) ✅Enterprise (Custom) | ✅Premium ($9.95) ✅Premium Plus ($29.95) |
What Are the Top Social Media Scheduling Tools?
While there are a lot of options available on the market, we’ve gathered the top 5 social media scheduling tools that can help take your digital marketing strategy to new heights:
1. Canva
Overview
Canva is a tool popular among students, educators, and even small business owners as a design software. However, Canva also offers different features for social media management, such as its scheduling and basic analytics tools.
Standout Features
- Content creation
- Video editing
- Content Planner
- Scheduling and performance tracking
Why it’s great
While not as comprehensive or as versatile when compared with other platforms, Canva can still be a great option for users looking for a simple yet effective tool for social media management. That said, Canva’s limited social media marketing features may be a con for some users.
2. Later
Overview
Known for its focus on visual content and features for influencer marketing, Later is commonly used by social media managers active on Instagram. However, Later also supports other platforms such as Facebook, Threads, and X, among others.
Standout Features
- Visual Planner
- Social Listening
- Engagement insights
- Unlimited posts
Why it’s great
Even with its fairly affordable pricing points, Later can serve as a cross between a beginner-friendly and advanced option in terms of its marketing features. While its interface can be easily navigated by most users, however, we generally recommend Later for businesses who prioritize visual content and Instagram marketing.
3. Sprout Social
Overview
One of the more comprehensive and advanced tools on the market, Sprout Social offers more than just simple social media management and basic marketing features. While that may sound like an immediate plus, it’s important to note that a lot of the app’s features may be better suited for marketers who are already well-versed in different management tools
Standout Features
- Team collaboration
- Advanced analytics
- Engagement reporting
- Social Commerce Integrations
Why it’s great
While we generally don’t recommend Sprout Social for beginner marketers and small businesses, it can be a good investment for experienced marketers and large teams.
4. Hootsuite
Overview
Similar to Sprout Social, Hootsuite is also packed with an extensive list of advanced features, which may be better suited for advanced marketers and larger businesses. When compared with the latter, however, Hootsuite is a lot more beginner-friendly and a more affordable option.
Standout Features
- Social Listening
- OwlyWriter AI for generating content
- Analytics tool
- Social advertising features
Why it’s great
When compared with other platforms, Hootsuite offers a wider range of integrations, which can be a plus for some users. For instance, Hootsuite can be paired with apps like Canva to access design or content creation features that are not necessarily available on Hootsuite.
5. PosterMyWall
Overview
PosterMyWall is an all-around social media marketing and management tool that can be a great pick for business owners or marketers looking to streamline tasks all in one convenient platform. With its social media scheduler, users can easily manage social media content from a variety of platforms such as Facebook, Instagram, and X, among many others.
Additionally, users can also directly create social media content on PosterMyWall using its over 1M+ free and customizable templates. Through its user-friendly drag-and-drop editor, businesses can easily create social media content tailored to their specific needs, whether it be a poster or a video ad.
Standout Features
- Content Planner
- Brand Kits
- Social media publishing and scheduling tools
- AI generation tools (AI writer, text-to-image generator, background remover, etc.)
- Drag-and-drop editor
- Audio and video editor
- Extensive library of free fonts
Why it’s our top pick
PosterMyWall is an all-in-one marketing tool that can be beneficial regardless of your background in design or marketing. Because the app is packed with a variety of useful features, anyone from small business owners to marketers can make professional-looking content without the need for complicated or advanced features.
Boost Your Social Media Marketing Today
Whether you’re a small business owner, freelancer, or manager of a large team, you can help make your social media presence more active and effective with a scheduling tool. The apps above can help you create and manage your marketing content online with ease.
Let us know your top pick for your social media scheduling tool and start streamlining your marketing campaign today!